Morgan Simon manages SPC’s digital, content, social and event strategies.
Prior to working at Schaaf-PartnerCentric, Morgan was the Marketing and Business Development Manager at UnsubCentral, a PostUp Company. She got her start in affiliate marketing working at HasOffers by Tune.com, where she focused on researching, prospecting, engaging and onboarding new accounts. Morgan loves the performance marketing industry. If you want to know how to help clients launch, manage and grow their affiliate programs, read her interview. I know that Schaaf-PartnerCentric is one of the providers of the highest level of service for affiliate program management. If you need help from the most experienced team of affiliate program managers, you will definitely find them in Schaaf-PartnerCentric.
1. How was Schaaf-PartneCentric founded? What was the purpose?
Schaaf-PartnerCentric was founded as Schaaf Consulting in 2006 by Brook and Forrest Schaaf. Brook was well-known as affiliate program manager for Zappos.com, Shoes.com and Edmunds.com. He grew one of the programs from $25,000 to more than $1,000,000 in monthly sales in fewer than two years. Schaaf Consulting built a strong reputation on its ability to drive success for clients while using best practices to reach attainable goals and provide sustainable growth for the affiliate channel. 10 years later, after acquiring both PartnerCentric, Inc and Paulson Management Group, Schaaf-PartnerCentric is now home to the largest and most experienced team of affiliate program managers in the industry.
2. How many people does work at the company right now? Your team consists mainly of affiliate managers. What are the crucial traits you pay attention to when selecting future team members?
Schaaf-PartnerCentric currently has over 30 awesome, full-time employees. When selecting future team members there are quite a few things we consider. Experience in the affiliate industry is something we consider highly valuable, our Affiliate Program Managers have an average of 10 years in the industry. We also look for individuals who are motivated and passionate about the affiliate industry and going above and beyond expectations to help our client’s affiliate program’s thrive.
3. How the average manager can apply to jobs you have? What should be done to work for Schaaf (experience, education, contacts, etc.)?
Our current openings are listed on our careers page along with qualification requirements – https://www.schaafpc.com/contact/affiliate-marketing-careers/.
4. Please name 5 tips how to manage the affiliate program properly and maximize its revenue by several times.
Here are a few tips we wrote to help maximize affiliate program management in Q4:
https://www.schaafpc.com/6358-2/. We really take the time to get to know all of our clients businesses and goals and then maximize their affiliate program around their specific needs.
5. It’s interesting to find out more about a brand ambassador program. How does this work? Do you have your own brand ambassador team?
We do not have a brand ambassador program at this time, though we are lucky in that all of our employees tend to be very knowledgable and passionate about affiliate marketing – making them great unofficial ambassadors.
6. What was the most formidable task you have ever had with your clients? What was the company name? How did you solve it?
We’ve been fortunate enough to work with many different types of clients solving many problems and growing several affiliate programs; you can see examples of a few of these on our case studies page: https://www.schaafpc.com/affiliate-marketing-case-studies/.
7. Why do you think Schaaf-PartneCentric is successful in managing affiliate programs?
I think there are quite a few things that make us the best OPM. The first is simply our level of experience across all of our team members. To have an average of 10+ years of affiliate experience for program managers is almost unheard of; and it means our team is able to make educated recommendations for our clients based on years of experience. We also have multiple team members working on every account. Besides a dedicated Affiliate Program Manager, each of our client’s also has a Marketing Analyst who is constantly reporting on what is and isn’t working. We also have an Approval and Compliance Specialist who is constantly ensuring that our clients remain compliant and adhere to best practices.
8. Affiliate marketing has become more complex over the last few years. How have these changes affected the company?
The performance marketing landscape is constantly changing, and we pride ourselves on staying ahead of the curve when it comes to these changes. From incorporating mobile to our strategies to launching an entire product (REACH) focused on engaging brand influencers, we constantly try to stay at the forefront of digital marketing trends.
9. Do you have company holiday parties? How do you and your team unwind after stressful weekdays?
We do have holiday parties! We had a great one with this past December in Austin, TX. Because so many members of our team are remote, we also sent each of them a bottle of champagne and video streamed the event so our entire team could cheers to a great year together. Each of our team members have different ways to unwind after busy weekdays, for me nothing beats a walk with my husband and dog around our neighborhood pond.